There is a growing need for a hybrid technical and business role as more companies add a Customer Data Platform (CDP) to their tech stack. It can be difficult to discover business objectives and translate them into technical requirements, especially if you are dealing with multiple ...
User-Agent Parsing in Amplitude Classic vs. Actions for Segment: Avoiding Data Discrepancies
When it comes to understanding visitor behavior on your website or mobile app, user-agent data certainly can provide valuable insights into the technical components of their interactions. However, user-agent data is sometimes parsed differently between systems, causing variation in how that data ...
Mixpanel vs. Amplitude: Complete Guide and Comparison
Product analytics tools like Mixpanel and Amplitude help businesses gain a deep understanding of how customers engage with their products.But choosing between the two platforms can be hard. Figuring out which one is best for your business is not always a straightforward process.At McGaw.io, we’re ...
GA4 Alternatives: Switching from GA4 to the 5 Best Alternative Analytics Tools
Google Analytics 4 (GA4) is an essential tool for tracking website visitors. However, it lacks several functionalities, forcing marketers to look for an alternative.With so many alternatives on the market, it can take time to pick one. But that’s what we’re here for — to help you choose the right ...
How to Build Your Marketing Stack with Jon Miller and Adam Grecco
Listen to this episode on 2023 will be a fascinating time for marketing and tech, and you may be wondering how to build and optimize your stack. In this episode, Join Dan McGaw and industry leaders Jon Miller, CMO of Demandbase, and Adam ...
Marketing Stack Trends for 2023: Win Big & Boost Revenue (Even in Turbulent Times)
The craziness of 2020 led to a massive COVID-19 bubble in the proceeding years. In 2022, the stock market took a slide, inflation went up. And we're in a recession, but not really in a recession.The bottom line is budgets are getting cut, and marketers need to channel their inner minimalist and ...
Reverse ETL: What Is It, How It Works & Recommended Tools
Key TakeawaysOperationalizing data through the reverse ETL process enables real-time decision-making, increased collaboration between departments, and streamlined workflows.Reverse ETL can help business users get the data they need without relying on engineering resources, making it easier for ...
Amplitude vs. GA4 Comparison: Tracking, UX, Integrations & Pricing
Google Analytics is a household name in web analytics. But with Google Analytics 4 (GA4) on the horizon and Universal Analytics (UA) on the way out, Google is pushing forward into event-based analytics and product analytics. ContentsProduct Analytics vs. Marketing AnalyticsRound 1: Identity ...
How B2B Partnerships Saved HubSpot with Scott Brinker
Listen to this episode on “Building an ecosystem is hard... You got to think bigger than just the marketplace.” In this episode, Scott Brinker, VP of Platform Ecosystem at HubSpot, dives deep into the inner workings of HubSpot’s partner ...
Why You Need Marketing Attribution Data in Your Product Analytics Tool
Understanding the number of website visitors you get from each marketing channel is easy. You can install free analytics software like Google Analytics on your website, and it will give you that information out of the box. ContentsWhy Having Marketing Attribution Data Is CriticalHow to Get ...
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