Do you have a clear, repeatable strategy for converting readers into customers? Do you have a lead generating content strategy? I (Dan McGaw) built the marketing and analytics agency McGaw.io after learning content strategy and analytics from Neil Patel while working as the Head of Marketing at Kissmetrics. Now I want to show you how to find and nurture more leads through your content marketing efforts. In this post, I’ll break down the steps that McGaw.io took to ultimately grow the traffic of a client 17% and increase revenues in just three months. ———- Let’s start with some of the basics.
- Content marketing is not easy. Really, this is one of the hardest things we do at McGaw.io. Just ask the Unbounce team how much effort goes into creating their blog and making it the gospel of the internet marketing industry. This shit takes time, lots of it, not to mention multiple smart people and operations people to pull off.
- You aren’t going to be an overnight success. Most blogs don’t get a lot of traffic in their first year. We started our blog at McGaw.io about 14 months ago and we post regularly: about once a month. We have over 22,000 people on our mailing list and maybe 2% – 5% of them click on emails or visit the blog. Despite all of that work, we still only get about 4,500 visits per month to our blog. With that said, we know it won’t just blow up overnight. It’s going to take Google a while to give us love, and possibly even longer for you all to stop reading the Unbounce blog and read ours. Joke! You’re going to read both of them :)
- Content Marketing has a lot more to do with data than you think. At the end of the day, the internet is based on data and what you do with it. If you just start writing to write and don’t have a strategy that is backed by data, then you are gonna get minimal ROI. Create things that your customers care about, write about things that help people, and use data to figure out what those things are.
Kenneth Averiett says
Thank you for this incredibly in depth post. I’ll definitely be making adjustments to my content strategy.
Dan McGaw says
Kenneth, Thank you for the kind words. Glad to hear it is helping you with your strategy :)
Please let me know if we can ever help you out.
danielmcgaw says
Austen, Great to hear from you buddy. Feels like your comment was more of a spam campaign since the UTM’s on the URL has a campaign of 404 and so on. So now I am assuming there is a dead link somewhere in this post.
Can you help me understand why I should not mark the above comment as spam? You did not deliver additional value or ask a questions about the post, just said thanks and promoted your book. Is this like one of your 5000 twitter bots out there?
McGaw
Austen Allred says
Hahaha,
The reason I use that link is because we started on Kickstarter and then moved to Indiegogo, so I used a crappy 404 tool to create a redirect that I own (going to kickstarter and having to click a button is a bad experience). Maybe I should have used fuelzee – is that still a thing?
I was going to email you, but I didn’t know if you use fuelzee, amazingcorps or effinamazing because I’ve received so many emails from you in the past ;) ).
Feel free to remove the post and email me again if you’d like.
danielmcgaw says
Still just confused here. All of my emails work, so that would have been simple to contact me. What is your goal, do you want me to promote your new book?
If so, maybe there is a better way of doing that on our blog?
Let me know your thoughts here.
Austen Allred says
I didn’t know if your emails work. I do a search in my inbox for “Dan McGraw” and I see five different emails. How am I to know which to email and which work?
I want you to _read_ my new book (that I’m going to give you for free) and tell me what your thoughts are. I get that your radar is up, but comment spam isn’t something I’ve done.
danielmcgaw says
Well, thanks for reach out :) I will check out the guide.
Austen Allred says
I’ll email you at one of your may email addresses :)