Conversion Rate Optimization is all about increasing the percentage of visitors who “convert,” or take a specific action on your website. It’s about getting more people to do the thing that you want them to do.
In this extensive set of slides, presented alongside a Webinar by Dan McGaw, you’ll go back to the basics of conversion rate optimization, or CRO. Learn the proper mindset to have when embarking on a CRO journey. Learn the best ways to collect data, and turn that data into insights that can drive your conversion numbers up. Finally, these slides give detailed explanations for the best practices once you decide to start testing.
We all want more of our website visitors to make a purchase, sign up for a newsletter, request a service, or share an article. The basic conversion rate optimization guidelines in these slides can help you get there.