Using a funnel analytics tool can offer huge returns for a business. When properly utilized, these tools can give you insights into how your customers interact with your website, increasing conversions and retention, and ultimately your bottom line. 

The two titans of funnel analytics are undoubtedly Kissmetrics and Mixpanel. Both have great features and legions of adoring fans. In this guide, you’ll get an overview of their similarities and differences, helping you choose the tool that is the best fit for your company.

Here’s an overview of some of the things you’ll learn:

 Similarities

Both companies monitor the activity of visitors through your marketing funnel, all the way from the very first engagement through conversion, and even beyond. They both have the ability to generate customized reports. Additionally, these two web analytics tools have a massive advantage over most competitors: they allow you to track individuals through the marketing funnel. Most of their competitors only show you aggregated data. This guide will also walk you through an example, so you can see what insights a web analytics tool might give you.

 Differences

When deciding on the right tool, you’ll need to decide what features are most important for your business. The clear winner for one business might be less effective for another. Mixpanel and Kissmetrics treat funnels, reporting functionality, and data storage a little differently. Does your data need to be real-time, or will historical data suffice? How do you want your events and properties to be stored? How closely do you want to be able to track individual website visitors? Find out which company would be better for your business based on some of these parameters.

Funnel analytics can do wonders for your bottom line. Download our guide to help you determine which powerhouse funnel analytics tool is right for your business.