Employing a lead scoring model is revolutionary by itself. You’re doing something that once required extensive human attention, but now you’re automating it. This adds massive value. And you’re building a system with a set of rules instead of relying on “well-I-reckon” gut calls. Again, the value this approach generates is almost always far higher. But implementing a lead scoring model can do a lot more than it’s credited with. It can give you automated, granular control over your whole lifecycle and power the process of providing your customers with an experience from your company that feels tailor-made for them (because it is). And it can work for any company — big, small, B2B, B2C, SaaS, or engine parts or eCommerce clothing store. How do we know? We wrote the book on it. Before we get into all the cool sh*t you can use the right lead scoring model for, let’s briefly talk about what it is. If you already know, skip this bit. If not, come this way.
How You Can Use Lead Scoring to Explode Sales and Automate Every Stage of the Customer Lifecycle
Employing a lead scoring model is revolutionary by itself. You’re doing something that once required extensive human attention, but now you’re automating it. This adds massive value. And you’re building a system with a set of rules instead of relying on “well-I-reckon” gut calls. Again, the value this approach generates is almost always far higher. But implementing a lead scoring model can do a lot more than it’s credited with. It can give you automated, granular control over your whole lifecycle and power the process of providing your customers with an experience from your company that feels tailor-made for them (because it is). And it can work for any company — big, small, B2B, B2C, SaaS, or engine parts or eCommerce clothing store. How do we know? We wrote the book on it. Before we get into all the cool sh*t you can use the right lead scoring model for, let’s briefly talk about what it is. If you already know, skip this bit. If not, come this way.
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