The holidays are an extremely important time for most businesses. It can also be a great time to work on increasing your revenue, but it can be difficult to know where to start.
This webinar given by Dan McGaw, gives detailed examples and suggestions for each for increasing revenue. The webinar covers five main categories:
- Email segmentation
- On-website advertising
- The psychology of discounts
- A/B testing
- Cart size
Let’s Break Those Down.
First, the webinar will show you the basics of email segmentation and how to send targeted emails. Using data to segment your customers can ensure that they are receiving emails that they actually want, ultimately increasing your revenue. The webinar will show you various tools that can help you segment your emails. Additionally, you’ll find information on creating quality email content.
Second, you’ll find information about on-website advertising. Advertising on your own homepage can be a great way to increase your holiday revenue. You’ll find several examples from popular companies like Amazon and JC Penney to help you get started. There are also suggestions like heatmapping, which will help you figure out exactly how customers are using your site.
Third, this webinar will show you the psychology behind discounts. While discounts can certainly drive sales, you want to make sure you are implementing them in the most effective way possible. Many customers don’t like to have to work to hard to figure out how much money they are actually saving. This webinar shows how you can reduce the amount of math necessary, helping to convince your customers that they are getting a great deal.
Fourth, you’ll want to do some A/B testing. A/B testing is always a good idea, and you should be testing many different areas of your website. During the holidays, however, focus on your product pages. This webinar will walk you through what A/B testing is, give you examples of A/B testing tools, and show you key areas where you should focus your tests.
Finally, you can increase your revenue this holiday season by working to increase the cart size of each customer. This webinar shows you examples of several very effective strategies, including offering free shipping on multiple item orders or offering incentives for spending more.
If you’re looking to increase your revenue this holiday season—or any other season—check out this webinar to learn more about email segmentation, on-website advertising, the psychology of discounts, A/B testing, and increasing cart size. Happy holidays indeed.
Want a Sneak Peak of What’s Inside?
Checkout the webinar’s accompanying slides below.