More emails with McGaw.io
Forks Over Knives was a blossoming media brand with great traffic and exposure through its documentary They wanted to leverage that traffic to grow their email list, reach, and revenues.
We reviewed their site for opportunities to increase their email subscriptions that wouldn’t affect user experience. We created dynamic email captures for the top and bottom of article pages, leveraging Mailmunch. We also rolled out pop-ups and hello bars that pushed visitors to landing pages for additional email captures.
We were able to grow the Forks Over Knives email list by hundreds of thousands of emails, a 180% increase.
We are currently in the process of transitioning them from Mailmunch to OptinMonster to enable more personalized targeting, providing a better user experience and increasing email capture.
Capture emails the McGaw.io Way
- AB tested email captures to optimize conversion
- Worked closely with the FOK team to create lead magnets (gated content) that were on brand and of value to the customer
- Created pop-ups to generate more emails
- Leveraged hello bars to push traffic to landing pages
- Helped build a webinar program for additional email collection and conversion
