Overview Marketing data can be such a pain. It’s a manual and tedious process to report on campaigns across multiple platforms, often taking teams 20+ hours every week. In this webinar with Hailey Friedman, Head of Marketing at Improvado.io, we will take a look at how she went from marketing data novice to expert. Hailey will walk us through how she sets up her marketing dashboard to ensure she’s efficiently and accurately collecting data from every campaign she works on. Key Takeaways In this webinar you’ll learn:
- How to set up a marketing dashboard to get the “full picture”
- What tools will enable you to track everything and show attribution
- One trick that could save you over 20 hours a week
- How to show ROI for the campaign you just ran, and back it up with data
- What metrics to track so you can accurately forecast future performance