ROI (return on investment) is a simple enough concept: you take the amount of money you’ve earned, then you subtract the amount of money you’ve invested. Companies track marketing ROI because they want to ensure they are investing time and money into things that actually help the business make money. Before the internet, calculating ROI was often an easy process in addition to being an easy concept.
Now, however, many companies have trouble tracking the money they’ve invested and the money they’ve earned. Most businesses are taking advantage of multiple marketing channels, including email, affiliate programs, social media, referrals, SEO, and content marketing. When trying to calculate ROI in these circumstances, it can feel like you have to guess.
Analytics tools like Google Analytics or Kissmetrics can help, but it is still difficult to distinguish between individual posts, tweets, campaigns, or between organic and paid clicks.
In this webinar, Dan McGaw teaches you about one powerful solution to the problem of determining ROI in the internet age: UTMs. In this presentation, you’ll find a detailed explanation of UTMs, including a definition and a description of the basic parts of a UTM.
Once you understand the basics of UTMs and how they work, you’ll see several options for creating them. A UTM builder (also called a UTM generator) will allow you to create UTMs to help you track your marketing campaigns and ultimately your ROI. After showing you various options for creating UTMs, Dan McGaw shows you several options for organizing them, including a spreadsheet template and a Chrome extension.
After the detailed explanation of using, building, and organizing UTMs, Dan walks you through three detailed examples: content marketing, email, and paid acquisition. Each example will illustrate some of the unique benefits of UTMs as well as potential pitfalls to avoid. At the end of the webinar, Dan also answers viewer questions.
Take the guesswork out of your marketing ROI. If you want to start accurately measuring which of your company’s marketing efforts are successful, watch this webinar and get starting using UTMs today.