"Effin Amazing was very responsive to our needs. They established a solid analytical foundation that we can build upon."

Ezra Fishman
Director of Business Intelligence, Wistia

Data Integrated A/B Testing

We’re a little fanatical about testing and optimization, and we’re proud of it. We have extensive A/B testing experience, and work diligently to build a VICE testing framework that will create substantial growth in your conversion rates. [Learn how we increased conversions by 250% for Bitfountain].

Analytics Implementation and Engineering Support

If it were easy, we wouldn’t be here. Analytics tools have different syntax, data schemas, and nuances no one will tell you about, so getting them set up correctly is never as easy as the sales rep says. Leverage our experienced team to support your dev team or to do the integration for you.

Decision Support and Insight Generation

Imagine never having opinion-based debate or a headache over not having the data you need. Our decision support service gives you access to expert analysts who can show you the data and insights you need to get back to crushing it. We can even forecast and make predictions with high-quality data. What will you do with all your extra free time? Dan likes to pretend he’s Joe Torre.  

Marketing and Sales Stack

In a perfect world, all of our marketing, sales, and product technology would work together seamlessly. But we all know we don’t live in a perfect world. We find that most teams haven’t connected their CRMs to their marketing automation, or their analytics to their personalization, or their support system doesn’t talk to anything. We see this time, and time, and time again, which is why we know exactly how to fix it. We’re the experts you need to correctly integrate your stack so that you can quantifiably grow your company.

Google Analytics

Even if you think you’re a Google Analytics expert, you’re probably just scratching the surface, and our team has more than a few things to teach you. We architect and implement an analytic spec that incorporates all the events, goals, and hooks necessary for accurate tracking. Get the custom reports, dashboards, and statistics you need to run a profitable business.


Dive deeper into user behavior so that you can build the best product possible. Amplitude has the best cross device tracking we’ve ever seen. That’s why we’re a certified partner. You’ll discover the behaviors that drive acquisition, increase engagement, and make your revenue chart go up and to the right.


KissMetrics is the agile marketer’s analytics platform. Dan was the head of marketing there, so we know a thing or two about how the platform works. It is good for cross device tracking as well, but really shines at letting marketers set up tracking without a developer. Get your scrappy startup or small business set up with fine-tuned funnels today!


Need analytics for your mobile apps? Mixpanel incorporates both analytics and marketing automation, a feat not many platforms can claim. Mixpanel can perform well in an expert’s hands, but you’ll need to understand how it attributes across devices to get optimal performance.

Segment Implementation

Don’t just wing it with your Segment implementation. Ensure that Segment is working correctly and that all your business needs are tracked. Segment is a powerful tool, but knowing how to make its 290 integrations work can cause headache, frustration, and developer turnover. Our team has more professional experience integrating Segment than any other consultancy in the industry. Learn more about our effortless Segment Implementation.

Google Tag Manager

Stop waiting for engineering to hit deploy and join us in the 21st century. Move beyond delayed  analytics projects and gain stronger control of your channel attribution, conversions, marketing integrations, and optimization. Update old tags quickly and launch a new tool or campaign with a few clicks.  

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Our Analytics Process


1. Identify KPIs

We hone in on the metrics that matter for your business, throwing out what isn’t relevant.


2. Platform Specification and Documentation

We use our proprietary specification guide to analyze and map your entire platform’s performance.


3. Guided Implementation and Engineering Support

We make sure that all departments are getting the data they need, and can use it.


4. Collect Data and Create Insights

Robust reports, data analysis, and insights to your biggest questions. In other words, we drive your business forward.

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