"Effin Amazing was very responsive to our needs. They established a solid analytical foundation that we can build upon."

Ezra Fishman
Director of Business Intelligence, Wistia


We will build a measurement strategy that empowers you with knowledge of your customers’ behaviors. We’ll get to the core KPIs that affect your bottom line, and help you avoid the trap of vanity metrics. 

Funnel Analysis

We’ll go over your funnels with a fine-tooth comb and find out where you’re losing customers. Then we’ll patch the holes and identify the strongest paths to purchase. [See our CRO services]


We hate churn as much as you do, and want to build you a loyal following. We use cohort and retention reporting to learn what your customers find most valuable, and use marketing automation to engage with your customers and create powerful relationships.

Customer Intelligence

By getting to know your customers on an individual basis, we can increase their lifetime value to you. We analyze the behavior of your best and worst customers in order to drive the best consumers to your product.

AB Testing

We’re a little fanatical about testing and optimization; we’re proud of it. We have extensive A/B testing experience, and work diligently to build a testing framework that’ll create sustainable growth in your conversion rates. [Learn how we increased conversions by 250% for Bitfountain].

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Our Analytics Process


1. Identify KPIs

We hone in on the metrics that matter for your business, throwing out what isn’t relevant.


2. Platform Specification and Documentation

We use our proprietary specification guide to analyze and map your entire platform’s performance.


3. Guided Implementation and Engineering Support

We make sure that all departments are getting the data they need, and can use it.


4. Collect Data and Create Insights

Robust reports, data analysis, and insights to your biggest questions. In other words, we drive your business forward.

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