Data is the backbone of effective business strategy. We’ve used data to build web companies and 10X revenue streams.

We want every part of your organization to be empowered by marketing data and customer data. The team of experts at our analytics agency will set up your marketing analytics and consult you about using the data.

We’ll implement the measurement framework for you. We’ll refine your reporting process and feedback loops. We’ll train your team until a data-driven approach is second nature. We’ll support you in defining and understanding your KPIs, customers, and revenue projections.

The Services

Measurement & Reporting Audits

This is how great web analytics starts.

We practice the same data-driven approach that we preach, so we can help you create and execute an amazing marketing strategy. We start our projects with the most in-depth and actionable analytics audits that you’ve ever laid eyes on.

Make us your analytics agency of record and we’ll deliver you a comprehensive analytics audit. You’ll gain confidence in your business strategy, marketing efforts, marketing tools, and overall direction.

Our audit includes in-depth sections such as:

  • Set up audit of code, data quality, KPIs, campaigns, events, advanced configuration
  • Channel and marketing attribution audit
  • Reporting best practice and dashboard recommendations
  • Preliminary measurement implementation specs with expected timeline
  • Analytics tool recommendations
  • Amazing bonus sections

To see the nitty-gritty details, check out how an audit was the key first step in our Wilson Golf Group analytics case study.

Wilson Golf Group Case Study

Implementation, Integrations & Engineering Support

If tracking setup and data implementation were easy, we wouldn’t be here. Analytics tools have different syntaxes, data schemas, metrics, and nuances no one will tell you about. Getting them set up correctly is never as easy as the sales rep says. Leverage our team of experts to support your dev team, or better yet, to do the integration for you.

To level up your marketing strategy, we implement and integrate analytics platforms such as Google Analytics, Google Tag Manager, Google Data Studio, Amplitude, Mixpanel, Kissmetrics, Heap and Segment. For closed loop analytics, we then integrate the marketing data with communication and CRM tools tools such as SalesForce, SalesLoft, Autopilot, ActiveCampaign and Clearbit.

Your marketing technology stack will be so fine-tuned and goal-oriented that you’ll think you’re dreaming.

Check out the complex stack we’ve implemented for Real Thread.

Real Thread Marketing Stack Case Study

Team Training, Consulting & Analytics Support

We don’t set it and forget it. We do not let you deal with data overwhelm. And we absolutely do not feel satisfied just because we’ve implemented marketing measurement for you — not until we make sure you’re fully empowered to act on data.

We are marketers ourselves and we use our in-house analytics expertise to give you and your team confidence. We conduct training sessions and support you throughout the analytics adoption process.

After just a few consultations with our pros, you’ll feel amazing. After a few months, you’ll have a solid understanding of how the data is collected, processed, and visualized. You’ll know exactly how to use it to make your KPIs grow.

To get inspired, read up on how we lead Bitfountain through our data-driven strategy and propelled their business forward.

To get inspired, read up on how we lead Bitfountain through our data-driven strategy and propelled their business forward.

Bitfountain: A Marketing and Analytics Case Study

Reporting, Dashboards & Helping You Act on Data

Imagine never having an opinion-based debate or a headache over a lack of data. Our decision-support service gives you access to expert analysts who can show you the data and insights you need to get back to crushing it. We can even forecast and make predictions with high-quality data.

We’ll build out your dashboards and show you how to get to insights quickly on your own. But when you prefer, we’ll analyze your metrics for you and generate insights ourselves. We’ll tell you what actions the data is saying you should take.

Your reporting and dashboards will be made for team collaboration and update real-time. They will clearly highlight conclusions and lead to action items. Your KPI’s will be readily available and support your business decisions.

Because taking data-driven action is where you get your analytics money’s worth.

Data visualization platforms we love to use include Google Data Studio, Mixpanel, Amplitude, Grow and Klipfolio.

To see a specific example of how reporting and dashboards were a part of data-driven marketing strategy, explore our Carolina Designs case study

Carolina Designs Realty Case Study
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How and Why We Choose and Use Our Top Analytics Tools

Do Amazing Marketing with Amazing Anaytics

Our best-in-class analytics service has helped with conversion rate optimization, A/B testing, and marketing automation. It has yielded measurement strategy, funnel data, and product analytics deliverables that are effin amazing at improving marketing results. It has boosted our clients’ results from social media, content, email, SEO, and also fringe channels in the marketing mix.

Enough about us. Now let’s talk about you. We’re eager to learn about your business. Let’s schedule you a free consultation.

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